A beer company, Molson, came up with a cunning plan. Their market is primarily male, so they bought ads in women’s magazines, not to broaden their market, but to set up a ploy to appeal to men.
Ad placed in Cosmo:
Ad placed in Playboy:
Well, this makes me angry.
And people wonder why I hate ads so much.
Advertising is all manipulative.
Unpopular opinion- this is pretty clever. Not that I’m happy with it, but this is how media works. It’s a scary thing.